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Pamela Bottomley Public Relations
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Helping organizations communicate
effectively and authentically.

Pamela Bottomley Public Relations

What’s in a name? Everything.

Reputation.
Integrity.
A proven track record of success.

Pamela Bottomley APR is an accredited, award-winning communicator, trusted for decades for her incisive and insightful advice to leaders in the public, private, and not-for-profit sectors. She has provided strategic communications counsel to a wide range of regional, national and international organizations, from international banks and manufacturers to municipal governments and social agencies. This has led to the development, management, and implementation of fresh, results-driven communications programs. Pamela Bottomley Public Relations (PBPR) is based on central Vancouver Island, British Columbia.

Why choose PBPR?

It’s different here. It’s a personal approach, not an agency model. A senior resource will personally handle every aspect of your project. There is value in choosing an accredited consultant. You can be assured that there is professional competency, strong knowledge of best practices, and a track record of real-world experience.

Pamela Bottomley believes in the definition of public relations as aligning organizational goals with the public interest.

The Approach

Information isn’t communication. Real communication is a two-way street, and it just works better if the emphasis is on listening.

Determining what you need to do to communicate more effectively is supported by a conversation, a process that starts by exploring your current context and leads to what you truly need to excel. No focus on public relations tactics until issues and goals are defined and understood.

It looks like this:

  • What brought you here?
  • What do you think you need?
  • Let’s test your assumptions.
  • Let’s separate the issues (remember that the topic is rarely the issue).
  • What would it look like if it was working?
  • Why should anybody care?

Areas of Practice

 

Strategic communications counsel

Issues and reputation management

Facilitation and conflict resolution

Internal and external communications planning, management and execution

Community relations and public consultation

Mentorship of your communications staff

Media relations and media training

Marketing communications (including advertising, brand development and management, special events, education programming and sponsorship development)

Communications audits

Pamela Bottomley Public Relations

About

Pamela Bottomley’s career began in journalism, with stints at the Winnipeg Free Press, the Vancouver Sun, and The Northern Miner. Her specialty in business reporting, specifically in mining, forestry, and oil and gas, led to strong skills in communicating technical information to non-technical audiences.

Pamela Bottomley is an accredited member of the Canadian Public Relations Society and was PR director at a major Vancouver ad agency before establishing Pamela Bottomley Public Relations on central Vancouver Island in 1991.

She has provided services to: Hongkong Bank of Canada; Parksville Civic & Technology Centre Joint Venture; Hong Kong Trade Development Council; ICBC; City of Parksville; BC Film Commission; FP Innovations; BC Hydro; Parksville Downtown Business Association; Hotel Vancouver, among others.